When we use to phrases like “the vulnerable,” “the marginalized and “the oppressed to describe others it can have profound implications for how we see the people we are describing. They also color how we see the problems people around us face and our role in creating those problems.

I want to specifically look at three words, the context in which we use them, and how we can shift our use of these words to help us understand our role in creating vulnerability in society and the marginalization and oppression of people a reality.

There is a considerable amount of…


“The least of these” is a short phrase that finds constant use in Christian conversations and teachings, both in person and on social media. It is a phrase I have accepted in the past as normal. I understand the context behind it and the common set of values it describes.

Matthew 25:40 NIV reads, “The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me’.”

In the broader context, Jesus is talking about caring for the less fortunate (those who are hungry or thirsty…


This year has been intense, tumultuous, and traumatic for most of us on the planet. The emergence of Covid-19 has completely derailed at least some aspects of what many of us hoped would be a great year. At the same time, US politics has erupted into a brutal partisan battle that is soul-crushing, filling the most hopeful among us with deep dread and anxiety. …


Phraya Nakhon Cave South of HuaHin, Thailand

As I have surveyed the landscape of nonprofit marketing and storytelling over the last few weeks I have come to startling and sobering conclusion — NEED IS DEAD.

Sadly the world and the people living in it have evolved past the point of being moved to action by need in all but the most extreme cases. As I write this there are still 4 boys (at the time of publishing they are all safe) from a Thai soccer team trapped in a cave waiting to be rescued. The attention of the world is captivated by their plight and impending rescue…

Bryon Lippincott

Humanitarian, photographer, filmmaker, storyteller, brand strategist. - - I write about nonprofit marketing and brand Strategy. Founder of - SharingDots.org

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